All Episodes
Episodes
Ep 101: When Macros Arenât Enough: The Gap Most Coaches Hit
Macros work. You still teach them. You still believe in them. But if youâve coached long enough, youâve probably hit the point where macros stop explaining whatâs happening with your clients.
In this episode, weâre...
View Episode
Ep.100 When Your Labs Are Normal⌠But You Still Feel Like Crap
Youâve been told your labs are ânormal.â Your doctor says everything looks fine. But youâre exhausted, bloated, not losing weight, not ovulating, or just donât feel like yourself.
So what gives?
In this episode, I...
View Episode
Ep.99 What is functional nutrition: macros, calories, hormones and labs
Functional nutrition goes beyond counting calories or following food pyramids. Itâs not about rigid food rules or trendy protocols.
Itâs about understanding how food affects your body at a systems level â your...
View Episode
Ep 98. Selling on Instagram Stories in 2026: Why the Old Rules Donât Work Anymore
In This Episode, Youâll Learn:Â
⢠The major shifts happening on Instagram in 2026 ⢠Why polished, static Stories are actually repelling buyers ⢠How audience behavior has evolved and what they need from you now ⢠The...
View Episode
Ep 97. How to Prep Your Clients for a Fat Loss Phase: Why 4- 6 Weeks at Maintenance Changes Everything
Episode Summary
Most coaches rush clients straight into a deficit and then wonder why fat loss stalls, biofeedback tanks, or consistency falls apart. In this episode, we break down why maintenance is the real starting...
View Episode
Ep 96. Macros Arenât Math, Theyâre Metabolism
If youâre still coaching macros like they live in a calculator, youâre missing the most important part: your clientâs context.
In this episode, Eve breaks down why macros arenât just numbers ... theyâre communication....
View Episode
Ep 95. The Loneliness No One Talks About: Working From Home as a Fitness Coach
Everyone glamorizes working from home as a coach; the freedom, the flexibility, the dream schedule. But no one talks about how quiet it can get.
In this episode, Eve gets real about the loneliness that comes with...
View Episode
Ep. 94 You Canât Convince Your Clients to Change (and Thatâs Not Your Job)
If youâve ever wanted to shake a client and say, âJust trust me... eat more food!â⌠this episode is for you.
In todayâs episode, Eve breaks down one of the toughest truths in coaching: You canât convince your clients...
View Episode
Ep 93. Why Your Clients Arenât Losing Fat - And Itâs Not the Calories
Macros work⌠until they donât. Every coach has had that client who does everything ârightââhitting macros, workouts, steps, and waterâyet the fat loss just wonât happen. Most coaches respond by cutting calories lower,...
View Episode
Ep. 92 Why Clients Want Labs and How Hormones Change Things
Macros workâuntil they donât. If youâve ever had a client who tracks perfectly but still canât break through a plateau, you know the frustration. Lowering calories and adding more cardio only go so far. The truth?...
View Episode
Ep. 91 From Macros to Root Cause: How Sabra Doubled Her Coaching Business with Functional Labs
Sabra Cawby transformed her coaching practice by diving into functional nutrition and hormone-focused strategies. In this episode, she shares how shifting from macro-based coaching unlocked deeper client...
View Episode
Ep 90. Coaching Women Through Real Transformation with Rose Ryan
Welcome to our new coach series, Beyond the Certification: how coaches turn knowledge into transformation.
Â
In this episode, Eve sits down with Rose - an alumni of both Macro Mentorship and the Functional Nutrition...
View Episode