The Problem We’re ALL Struggling to Solve

You’ve been there…I’ve been there…

The point where you sadly realize: Macros work…until they don’t.

If you’ve been coaching for more than five minutes, you’ve had that client….

She’s tracking perfectly, doing her workouts, eating her protein—and still, the scale doesn’t budge. You lower her calories, you add in more cardio, you even start to wonder if she’s lying about her food log. <because it’s GOT to be something right?!?

But here’s the truth—it’s not always about better macro adherence or exercise. 

This is where understanding labs and hormones change the entire game, both for your clients and for your coaching business. 

Today, we’re breaking down why your clients actually want labs, and how adding hormone understanding takes you from guessing coach…to trusted expert! 

Why Clients Want Labs

Let’s be real: clients are tired of quick fixes. They’ve tried every diet, every detox, every challenge under the sun. 

What they actually want is clarity.

When you bring labs into the conversation, you’re not just telling them what to eat—you’re showing them why their body isn’t responding to ‘all the things’ they’ve been doing for years. 

And that’s powerful!

It takes the blame off the client, it takes the pressure off you, and it builds instant trust.

Clients want labs because:

• They’re sick of feeling broken when the basics don’t work.
• They want proof, not just a plan.

And they’re willing to invest more when they see you have a deeper level of expertise.

The Hormone Factor

Hormones are the behind-the-scenes directors of every fat loss story. Especially clients who are in peri- and menopause.

Thyroid, cortisol, estrogen, progesterone, testosterone—they all decide how the body uses calories, stores fat, and recovers.

Here’s the kicker: 90% of macro coaches miss the hormone red flags because you can’t see them in MyFitnessPal. 

Things like…

• Irregular cycles
• Fatigue that won’t quit
• Midsection weight gain

…those are hormonal red flags. 

And if you can’t recognize them, you’ll keep dropping macros lower, increase exercise, and the client will keep getting stuck. Or worse, they’ll quit altogether, believing they’re a hopeless case.

But when you understand hormones, you connect the dots that most coaches can’t. 

That’s when you stop losing clients to frustration and start keeping them longer—because they know you can handle the ‘hard stuff.’”

How Labs Eliminate Guesswork 

There are three lab tests I always teach coaches to start with:

• Blood Chemistry
• accessible, and packed with info on thyroid, iron, vitamin D, blood sugar, and inflammation
• GI-MAP Stool Test
• Gut imbalances can block fat loss and hormone clearance
• DUTCH Test
• The gold standard for sex hormones and cortisol rhythms

These aren’t random tests. They’re the roadmap. They eliminate guesswork. 

Instead of saying, ‘Let’s try lowering carbs and see what happens,’ you can say, ‘Your ferritin is at ten. That’s why your thyroid isn’t converting, and that’s why you feel exhausted.’ 

See the difference? 

One is a guess, the other is an expert-level analysis. 

One is for beginning coaches, the other displays authority and capability.

What This Does for Your Coaching Business

Here’s the business side most coaches don’t think about: labs and hormone coaching increase retention and raise your value. 

Why?

Because…

• Clients stay longer when they feel understood
• Clients pay more because you’re offering what 95% of coaches can’t
• Clients refer their friends because you’re now the go-to expert who solved the ‘unsolvable’

This is how you move from being one of many macro coaches on Instagram…to being the trusted authority that people literally line up to work with.

To Sum it All Up

So here’s the big takeaway: clients don’t just want macros, they want answers. 

Labs and hormone coaching give you the confidence to stop guessing, the authority to charge more, and the trust that keeps clients coming back.

If you’re ready to step into that role, that’s exactly what I teach inside the Functional Nutrition Coaching Certification. 

We break down labs, hormones, and how to integrate functional nutrition without throwing away your macro model. 

Because the truth is—you don’t need to start over. You just need to level up.

Until next time, remember: your clients don’t want another diet. They want a coach who can actually solve the problem.